PATD: VIDEO: a look at Pretty. Odd.

Check out the video below for a glimpse into the creation of the Deluxe Edition of Pretty. Odd. with art director Alex Kirzhner (the designer of the Grammy-nominated box set of A Fever You Can't Sweat Out).

The Deluxe Edition is still being designed as you watch this. THE PACKAGE SHOWN IN THE VIDEO ABOVE IS ONLY A PROTOTYPE. IT IS MEANT TO SHOW YOU THE PROGRESS OF THE DELUXE EDITION NOT WHAT THE FINAL PRODUCT WILL LOOK LIKE. AS SUCH, PLEASE IGNORE ANY INCOMPLETE AND UNFINISHED ELEMENTS.